Emily in Paris star Lucien Laviscount has been tapped as the new face of haircare brand REHAB.

, fronting the label's debut men's collection. The brand unveiled the collaboration on Instagram, posting 'The wait is over, featuring @its_lucien in the leading role for our newest launch⁠. Meet the all-new REHAB. men’s collection. Products created to streamline his daily routine with formulas that care for hair, beard and skin.'